Why Beefmaster is the ‘profit breed’

Riana de Beer, a Beefmaster breeder in the Senekal district in the Free State, runs the the Quardsen Beefmaster stud on veld and says that selecting for the Six Essentials makes the breed profitable under any farming conditions.
Beefmaster: ideal for the emerging farmer

Clark Rattray, owner of Pleasant View Beefmasters in the Swartberg in KwaZulu-Natal, writes that maternal heterosis is the most important trait in a cow herd. Beefmaster bulls are the most important part of any crossbreeding programme, because of its contribution to maternal hybrid vigour, says Rattray.